5: Put Your Plan Together

Use this chart to create your for a three- to six-month campaign.
Review your list of existing marketing vehicles. Highlight those you want to continue using. Note how you would like to change what you currently are doing with these media outlets. Refer back to your Marketing Activities Worksheet.
Vehicle |
Frequency |
Target Audience |
Metrics |
Monthly Cost |
Monthly Time Commitment |
Effectiveness |
---|---|---|---|---|---|---|
Direct Mail |
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Print Advertising |
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Radio |
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TV |
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Public Relations |
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Social Media |
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Community Outreach |
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In-Store Marketing |
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Other |