5: Put Your Plan Together

Use this chart to create your for a three- to six-month campaign.

Review your list of existing marketing vehicles. Highlight those you want to continue using. Note how you would like to change what you currently are doing with these media outlets. Refer back to your Marketing Activities Worksheet.

 

Vehicle

Frequency

Target Audience

Metrics

Monthly Cost

Monthly Time Commitment

Effectiveness
(high, medium, low)

Direct Mail

Print Advertising

Radio

TV

Public Relations

Social Media

Community Outreach

In-Store Marketing

Other

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