Budgeting worksheets are an excellent tool for understanding  how much you can commit to marketing and advertising initiatives and how you will manage these initiatives. To start, calculate what you have been spending and what you believe you should spend to maximize your pharmacy's potential. You'll refine this figure as you complete the worksheets.

Use these worksheets to calculate the cost, in dollars and resources, of your strategies, and to determine what level of commitment is realistic for your pharmacy.

Determine the cost for each of your marketing and advertising strategies.

Determine how much time you or an employee can realistically spend on marketing each month.

Review your marketing budget to determine if it is realistic.

DETERMINE COSTS

Some of this information you will have on hand from your current marketing and advertising activities. Some of it you will need to research by contacting new media and marketing sales reps.

The Health Mart Marketing Hub is an excellent resource to help teach you how to execute a cost-effective local marketing campaign.

HOW HEALTH MART CAN INCREASE YOUR COST-EFFECTIVENESS

Two Health Mart programs can help you gain greater value and consumer impact from your marketing spending.

Using your ratings from your Evaluating New Marketing Opportunities worksheet, list the marketing activities that you feel confident that you will accomplish each month and how you will ensure this happens.

REVIEW YOUR MARKETING BUDGET TO DETERMINE IF IT IS REALISTIC

Now that you have laid out what you would like to execute in your marketing and advertising campaign, review your marketing budget to determine if it is realistic. Make adjustments as necessary.