While we are providing a free minimum signage kit, we still encourage you to install an on-site exterior sign. We have made this process easier by providing resources that can provide exterior signage on a national level. These authorized sign companies will work with you to update your existing signage, or install new signage, to comply with Health Mart standards in the most cost-efficient manner possible. Health Mart recognizes the strong relationships of local businesses and does not discourage you from using local businesses to source your signs. Should you choose to use a local sign company, the standards and requirements as outlined in this document will apply.
 
Click here to download our logos in JPG or EPS formats.

REQUIREMENTS

Each HM store must submit a detailed site rendering for approval. It should include a price proposal that gives an itemized detail of the costs involved with the production and installation of the signage. It must include any permit fees, installation, taxes (if applicable) and any other ancillary fees that might be associated with the production and installation of the signage.

The rendering must contain:

• An image of the existing signage.
• The proposed sign shown on the building or structure as it will be displayed.
• Identification of materials to be used to construct the various parts of the sign or sign cabinet, sign face, etc.
• Color of paint or vinyl to be used for the Health Mart logo.

Signage Locations

The Health Mart brand should take precedence and be given the most visible and prominent location on the facade of the building. This location takes precedence over roadside signage and directional signage. Final location is determined based on individual site conditions.

Specifications

• Color Palette: The Health Mart master brand palette consists of Health Mart Green (PMS 2257) and Health Mart Blue (PMS 2184.) All signage should match to our master brand palette. PMS 2257: Inner Rx circle and "Health" PMS 2184: Outer Rx circle, store name, "Mart," registration mark and "Pharmacy."
• Lettering and Font: The only acceptable font for the store name is Sentinel Bold. Signage set in any other typeface will not be considered compliant. Store names should be typeset in initial cap only, with standard letter spacing. Proper letter spacing and kerning of type is expected for all signage. To license a copy of Sentinel Bold, please visit www.fontshop.com. Sentinel Bold is published by FontShop. Please do not use Sentinel Bold by other type foundries or publishers.  Sentinel Bold must be licensed through the FontShop.
• Dimensions: Determined by the local signage code or size of sign faces being replaced. Size must meet the minimum requirements by landlord or governing body. The Health Mart logo should fill the available signage space, while still leaving the appropriate amount of clear space around the logo, based on branding guidelines.
• Construction and Installation: Determined and performed by a fully licensed and bonded sign company

 Sizing and Spacing

1. Spacing on the Health Mart sign is based on the height of the "x" in the circle Rx artwork.
2. The store name should be the height of one "x" above "Health Mart."
3. All signage should comply with our logo guidelines and exercise a clear space between store logo and frame of signage. This clear space should be at least one "x" around the circumference of the signage artwork.

Approved Formats

Vertical: The vertical signage artwork is the preferred lockup and should be used for most signage opportunities. The approved vertical artwork provides files for both short names (less than 12 characters) and long names (greater than 12 characters). Please use the correct file when formatting signage.
Horizontal: The horizontal signage artwork should only be used when the available signage area has a width significantly greater than its height.

Note: It is never acceptable to adjust the positioning of the store name in relation to the Health Mart logo.
They may seem small enough, but minor signage inconsistencies across thousands of stores add up! Help build recognition for the Health Mart franchise by ensuring your signage complies with our national brand standards. These are just a few of the common mistakes that are easy to avoid when producing your store's signage. If you have questions or concerns regarding the compliance of your sign, please contact the Health Mart Pharmacy Design Group at 855.HLTH.MRT.

DON'T! Add additional content to sign.
DON'T! Adjust typefaces.
DON'T! Set store name in all caps.
DON'T! Alter colors

Flexible Signage Requirements

The Health Mart brand continues to be recognized for the personalized care and high levels of customer service that Health Mart pharmacies deliver. For that reason, we want to ensure that your location, as a complement to your local identity, benefits by being easily identified by local patients, healthcare professionals, payers and the general public as a member of our award-winning franchise. We've developed a complimentary signage kit to enhance your local identity and enable you to display the Health Mart brand prominently.

Installation and Placement

Lighted Health Mart Window Box — For the 30" length, the height would be 14.3".

Stick-on Window Clings – Window clings can be trimmed to store's individual window widths.

FOR MORE INFORMATION

Call 855.HLTH.MRT or email HealthMartOperations@mckesson.com.