To maximize and protect the Health Mart identity, it is important that our communications consistently project the Health Mart brand. Our two primary principles:

• The Health Mart brand voice is caring, professional, contemporary and approachable.
• Health Mart pharmacists are knowledgeable, compassionate, community-focused industry experts.

We hope you will strive to portray these qualities in your daily interactions with your customers and staff. We also recommend sharing these concepts with people you hire to develop marketing and advertising materials.

Health Mart Color Palettes

The Health Mart color palette consists of six distinct colors, two primary and four secondary colors. Health Mart green (Pantone 2257C) and Health Mart blue (Pantone 2184C) should be used on all marketing communications. You can also use white as a primary color to make your communications feel clean, bright and approachable. Secondary colors should be used sparingly as accents to add visual interest. These colors should never comprise more than 10% of the color on your layout.

Typography and Fonts

Health Mart utilizes two font families: Sentinel Bold and Knockout
Here's how to use each font:

• Use Sentinel for all headlines and store names.
• Signage set in any other typeface will not be considered compliant. To license a copy of Sentinel Bold, contact HealthMartOperations@mckesson.com.
  
  

Click here for all the Health Mart Brand Identity Guidelines, including the pre-approved logos, colors and typefaces. 

Health Mart Logos

For detailed information on and examples of approved Health Mart logos, visit the Marketing Hub.

Customizable Store Identity

Your customized store logo tells your community that you are a member of the nation's fastest-growing independent-pharmacy franchise. You should never alter or recreate the proportions, colors, type fonts or graphic elements of the identity.

To request your personal store logo, contact a local marketing coordinator at the Marketing Hub.

National Brand Identity

The primary use of the Health Mart national brand identity is on national communications. It's also a great asset to place on your promotional items or communications to reinforce the Health Mart brand. Our national identity is a registered trademark and can never be altered. Always download the national identity from the Marketing Hub; never alter it or re-create your own version by adding or removing elements or altering the type fonts, colors or proportions.

Download the .jpg file  

Download the .eps file  

                                                         
Download the .jpg file                                                         

Download the .eps file

Note: To download the correct image, click on the .jpg or .eps file in your browser and opt to "Save File" when prompted. If you are not prompted to save the image and it instead appears as a pop-up, right-click on the image, select "Save As" or "Save Picture As" and save the image to your computer's pictures library or downloaded files library. 

Health Mart Images and Photography

Use custom photos to help strengthen your relationship with your community and patients. Click here to read the Photo Guidelines for Pharmacists.

Tips: Remove clutter from countertops and backgrounds. Have you subjects dress in bright colors, ideally Health Mart colors. Ensure adequate, lighting is set up before taking formal photographs—avoid florescent lights and "backlighting" your subjects.

Stock photography can help you add visual interest to your marketing communications. When selecting photos, look for images that are bright and contemporary. Here are some examples of stock photos that effectively present Health Mart as warm, approachable, professional and caring.

FOR SUPPORT

Call the Marketing Hub at 855.658.4482 (Monday-Friday 8:30 a.m. to 7:00 p.m. EST.) or email them.

FOR MORE INFORMATION

Call Health Mart at 855.HLTH.MRT (458.4678)
Read Best Practices for Local Advertising and Photo Guidelines for Pharmacists.