Health Mart Product Line
The Health Mart® brand product line was created to help retail pharmacies like yours build closer relationships with consumers, who are reminded of the store each time they use the products. By marketing high-quality, distinctive products under the Health Mart brand, you can differentiate your store from competitors and attract new consumers.
Health Mart brand products, like other quality private brands, can be one of the most important profitability levers for community pharmacies such as yours. They generate higher margins than national brands and allow you to offer top-quality, value-priced options that promote customer loyalty and return visits. The Health Mart brand offers a comprehensive line of products covering all major over-the-counter health categories important to you and your customers.
You now have an assortment of over 400 Health Mart brand SKUs spanning 15 categories available for your shelves:
- Advanced Wound Care
- Aids to Daily Living, Patient Room Supplies
- Analgesics
- Baby Care
- Diabetic
- Diagnostic Products
- Digestive Health
- Eye and Ear Care
- Family Planning
- First Aid
- Incontinence Products
- Skin Care
- Smoking Cessation
- Upper Respiratory
- Vitamins
NOTE: Stores should help manage your front end retail pricing overall and maintain the pricing spreads on the top SKU's of Health Mart brand products versus their national brand product equivalents.
RESOURCES
Click here to visit the dedicated McKesson ConnectSM page exclusively about Health Mart® brand products.
Click here for a list of the top available Health Mart brand products. McKesson conducted intense analysis and selected the top SKUs covering all major over-the-counter healthcare categories to bring you the best-performing items (reducing redundancies) preferred by your customers.
Click here to see the 2016 Consumer Products Category Review Schedule. We evaluate the Health Mart brand product mix on a regular basis and make adjustments as Health Mart continues to grow.
Click here to view and explore the many tools available in the Marketing Hub that can help you market and promote the Health Mart brand products to your community and make it easier than ever to attract new customers.
RELATED PROGRAMS
Health Mart Circular A complete in-store advertising kit developed to help you promote great savings on select OTC products with a special focus on Health Mart brand products.
Health Mart Autoship monthly and quarterly auto shipments featuring popular Health Mart brand products. Featuring twin/bonus packs, nutritional, and seasonal Health Mart brand OTC products.
FrontEdge Pricing is a sophisticated program that recommends retail prices that communicate a “fair price” to consumers based on the competition in the local market by assigning each Health Mart to one of five competitive zones.
FrontEdge Planograms include guides specially designed to help independent pharmacies stock the products customers want and maintain an attractive, easy-to-shop front end in less time, with less effort.
FrontEdge Merchandiser ties all front-end programs together to ensure success with monthly visits by experienced merchandisers that help you keep your front end consumer ready.