The Facebook Program
As a Health Mart Member, you can join the Facebook Program to help deepen the relationship of your customers with your pharmacy via the most popular social media site. As you know too well, the day-to-day life of a pharmacist doesn't allow for much other than the operations of running the business. Yet, as social media becomes an ever-expanding role in our lives, it's also become a tremendous tool for growing a customer base, and, therefore, the business. The Facebook Program helps you:
- Build deeper relationships with your customers
- Build awareness of your services and events
- Highlight your community involvement
- Attract new customers via advertising and positive “word of mouth” from current customers
| Program Options |
|---|
| Facebook Set-Up Page: Work with a social media expert to set up the framework, select images and provide editable copy. Learn social media best practices. | Cost: One-time fee of |
| Facebook Content Subscription: Let us post for you up to 3x/week based on topics you select at setup. Or opt for self-managed posts and receive access to a library of posts to edit, manage and schedule. | Cost: Monthly subscription is |
| Facebook Ads: Mobile and desktop ads to promote your business and services to a specific group of people in a particular area. | Cost: Campaigns as low as $195 after Matching Funds. |
Program Benefits:
- Invites your customers to respond, helping you boost loyalty and spark electronic "word of mouth" when friends tell friends about your pharmacy.
- Gives customers a new way to engage directly with your store.
- You manage your overall Facebook account while we provide and post content you select. More than 600 messages — text, images and video — are available to keep your pages fresh and engaging.
To start connecting with your patients and community on Facebook with minimal effort, visit the Facebook page on the Marketing Hub or email a Local Marketing Coordinator at support@marketinghubsupport.com to enroll and learn how to schedule and manage posts.
