When developing a television campaign, you will want to ensure that it embodies the Health Mart brand voice and positions the Health Mart pharmacist as a warm, caring and compassionate clinical expert dedicated to the health of your community.

The Health Mart Matching Funds program applies only to approved local TV campaigns. To be eligible for Matching Fund dollars for your TV campaign, your TV spot must establish you as a locally-owned Health Mart pharmacy, and it must end with our Health Mart tagline and logo.  

To receive Matching Funds, these elements must be included in your TV ad:

1. If your store does not have “Health Mart” in its name, for example Joe’s Health Mart Pharmacy, the TV ad must include a statement that describes your store as a locally-owned Health Mart pharmacy. 

Examples include: 

• Health Mart pharmacies are locally-owned pharmacies

or

• [Your Pharmacy Name], at locally-owned Health Mart pharmacy

2. The spot must end with the following:

• “Health Mart.  Caring for you and about you.” (verbally) 
• The Health Mart Logo (visually). The appropriate Health Mart logo should appear in full color on a white or light background.  High-resolution logos can be downloaded from the Marketing Hub.  See below for appropriate logo use.

TIPS for Purchasing Ads:

1. Buy on Cable TV—it costs less than broadcast and reaches those increasingly fragmented audiences. 
   2. Buy when the audience is at its largest—7pm to 11pm. 

Note: Cable operators can sell commercials on an individual system that serves a single county or more. Buying time on cable systems is often similar to buying radio ad space, where you buy by the station and day part, rather than the individual program.

Purchase TV ADVERTISING via the MARKETING HUB

The Marketing Hub television ads can be customized with a unique message, ad schedule and strategy that will support the goals of your pharmacy. All media produced must be compliant with Health Mart Branding Guidelines. 

1. To purchase, you will need to work with a Local Marketing Coordinator via the Marketing Hub. Advertising costs will vary by market. A $100 non-refundable deposit will be applied to your total television advertising costs, which will be applied towards the total cost of your media buy. Additional costs may apply. Please see individual item descriptions on the Marketing Hub for further details.
2. Place your order a minimum of five weeks prior to the date you would like your ads to run. If you are in need of a quicker turnaround, Local Marketing Coordinators will try to accommodate your request.
3. Following purchase, a Local Marketing Coordinator will set up a consultation call to discuss details including budget, message, media strategy, ad production (if needed) and next steps. Additional communications will follow as needed for final discussions, approvals and execution of the media buy.
4. Reporting, invoice reconciliation and payments will be managed by Local Marketing Coordinators, providing you with a comprehensive, turnkey television advertising program.

NOTE:  For further instructions, visit the the TV/Radio Page on the Marketing Hub.